Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (2024)

MENOMONEE FALLS, Wis — A lot of uncertainty for workers at the Harley Davidson plant in Menomonee Falls. The motorcycle maker announced it is moving some of its production to Thailand.

Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (1)

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“How are people feeling in there?” asked reporter Rebecca Klopf.

“Pretty nervous,” said an unidentified worker.

Watch: Workers nervous after Harley-Davidson moves work from Wisconsin to Thailand

Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand

The workers she spoke to did not want to give their names or have their faces appear on camera due to worries both about their jobs and their future. Harley-Davidson says it moving more production of the Sport Series and Pan America bikes to Thailand. The workers say they believe their jobs will go too.

Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (2)

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“We believe jobs are leaving but they don’t want to say how many,” said the worker.

Harley-Davidson refused an on-camera interview but says this is a “temporary transition” and “just for model year 25.” But one of the plant’s unions is angry. The International Association of Machinists and Aerospace Union (IAM) says the company vowed never to build motorcycles overseas for the U.S. market. The IAM statement said, “Harley-Davidson has backtracked on that promise…”

Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (3)

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Harley-Davidson disagrees, also saying “This does not have an impact on employment at U.S. facilities.” But workers are feeling different.

“What are they thinking inside the plant?” asked Klopf.

“It’s coming. We can see the writing on the wall,” said the worker.

Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (4)

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There are around 600 workers inside the Menomonee Falls plant. Harley-Davidson recently ratified a new contract with them back in April.

Full Statement from IAM, International President, Brian Bryant:

“Harley-Davidson’s recent announcement to ship our work and jobs to Thailand is a kick in the teeth to American workers and a betrayal of the company’s legacy as an American icon. In 2019, nearly 600 IAM members at Harley-Davidson and Syncreon in Kansas City lost their jobs when the company shuttered its facility [goiam.org], claiming that its Thailand plant would only serve the Asian and European markets.

“Harley-Davidson has backtracked on that promise, planning to manufacture these bikes abroad and send them back to the U.S. for American consumers.

“When Americans think of motorcycles, they think of Harley-Davidson—a brand that has long symbolized the spirit and strength of our country. To now see this self-proclaimed American icon ship our jobs to Asia is a disgrace. This decision undermines the hard work and dedication of IAM members in York, Pa., and Menomonee Falls, Wis., who have been the backbone of Harley-Davidson’s success.

“The IAM will employ every resource at our disposal to fight this outrageous move. Harley-Davidson needs to return to the drawing board and develop a solution that keeps the production of the Sport Series and Pan America bikes where they belong—in the United States.”

Response from a Harley-Davidson spokesperson:

“Harley-Davidson is proud to design and develop all its iconic motorcycles in the USA. As a global company, Harley-Davidson also maintains an international manufacturing footprint, like many of its peers. As part of our overall manufacturing optimization strategy, Harley-Davidson is to temporarily transition the production of its non-core Revolution Max powertrain equipped models (Pan America, Sportster S, Nightster), to its existing manufacturing facility in Thailand, for model year 25. This move optimizes production capacity for Grand American Touring and other core product segments such as Softail and Trike motorcycles at its York, PA facility. Additionally, building on the DOE Grant, as part of this move, we are investing an additional $9m into our US manufacturing facilities to focus and strengthen our US manufacturing capabilities and capacity for our core products.”

“This does not have an impact on employment at U.S. facilities.”

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Workers 'pretty nervous' after Harley-Davidson moves work from Wisconsin to Thailand (2024)

FAQs

Is Harley-Davidson moving to Thailand? ›

Harley-Davidson announced that it is moving production of its Revolution Max-powered motorcycles to Thailand on what it says is a temporary basis. It previously moved production for European-market and Asian-market motorcycles to Thailand in 2019, but continued to make bikes for the US market in America.

Why is Wisconsin known for Harley-Davidson? ›

One of Davidson's favorite pastimes was fishing in the Wisconsin wilderness, which inspired him to create a motorcycle that would, "take the hard work out of pedaling a bicycle". Davidson borrowed $500 in venture capital needed for Harley-Davidson from an uncle who owned a bee farm in Madison, Wisconsin.

Why did Harley-Davidson move to China? ›

Harley will continue making its larger models in the U.S. But it plans to move production of exports to China from Wisconsin to Thailand by the end of the year as a way to avoid a 25% tariff on American-made motorcycles Beijing imposed last year.

What is the culture of Harley-Davidson? ›

Harley-Davidson Motorcycles

Bikers have a brotherhood. One of the unique aspects of Harley-Davidson culture is the sense of camaraderie among bikers. They organize events like poker runs and rallies or any event. There is a shared bond among them that goes beyond being Harley owners.

Can an American buy a motorcycle in Thailand? ›

Motorcycle Purchase In Thailand

Foreigners need the “same” – confirmation of ID and local address. This means a copy of your passport and a letter from your local immigration office or consul confirming your Thailand address.

Why are there so many motorcycles in Thailand? ›

Why the majority of motorcycle riders reside in Thailand. The culture of owning a motorcycle is deeply rooted in Thailand. Motorcycles are affordable and provide an efficient mode of transportation for many Thai people.

What is the most sold Harley-Davidson in the USA? ›

Best-Selling Harley of All-Time: The Sportster.

Is Harley still owned by Kawasaki? ›

No, Kawasaki has not acquired Harley Davidson Motor Company. That rumor started in 2014 as an April fools joke.

Who is majority owner of Harley-Davidson? ›

Vanguard owns the most shares of Harley-Davidson (HOG).

Are Harley Davidsons 100% American made? ›

All Harley-Davidsons Sold in USA are 100% US assembled. not all “parts” are US made, no. Some are partially disassembled, shipped to Europe or SE Asia, to be final Assembled and sold in those parts of the world, Modern Harleys are only 70% US made parts.

Who owns the most Harley-Davidson dealers? ›

Principal Michael Veracka, along with his brother, Paul Veracka, and father, David Veracka, have been in the Harley-Davidson business since 2003, owning and operating 13 of the largest dealerships in the country.

What is the personality of a Harley-Davidson? ›

Harley embraces the rebellious spirit of their customers and takes pride in going against the grain of everyday society. Of all the brand personality examples, there's a lot to be learned from Harley Davidson.

Why do Harley riders wear black? ›

Since a rider's clothing can accumulate a lot of dirt, debris, and grease, black is often selected because it is more resistant to staining. Furthermore, many riders wear black because most motorcycle gear is made of black leather.

Why do Americans love Harley-Davidson? ›

In the world of motorcycling, no other brand is more quintessentially American as Harley Davidson. The brand embodies the true essence of American culture, representing freedom, adventure, rebellion, independence, and individualism.

Why is Harley-Davidson shutting down? ›

Harley-Davidson has once again halted production at its York, Pennsylvania plant. According to a Reuters report, the MoCo says the temporary production stoppage is due to a parts shortage.

Who bought out Harley-Davidson motorcycles? ›

Milwaukee, April 1, 2014 — Harley-Davidson, Inc. (HOG) has announced an agreement to be acquired by Japanese-owned Kawasaki Motor Company LTD today, Tuesday, April 1, 2014, for an undisclosed sum.

What countries are Harley-Davidson in? ›

The company sells and markets motorcycles through a network of independent dealers in the US, Europe, Middle East, Africa, Japan, Canada, Australia, New Zealand, and other countries. Harley-Davidson is headquartered in Milwaukee, Wisconsin, the US.

Where are most Harleys manufactured? ›

Nevertheless, Harley-Davidson motorcycles sold in the United States are assembled in Wisconsin or Pennsylvania, maintaining its American-made reputation. While assembly persists in the U.S., parts manufacturing occurs worldwide, including Mexico, Germany, Italy, Taiwan, and Japan.

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